Course Description


P8558   Strategic Management, 3 points

Prerequisites: P6530 or instructor's permission

Over the semester, the course considers questions of Mission and Vision ("What areas, activities, or business(es) should we be in?") and questions of Strategy and Operations ("How can we perform or compete effectively in this area?"). It covers both strategy formulation ("What should our strategy be?") as well as strategy implementation ("What do we need to do to make this strategy work?"). The course also addresses several additional issues that are critical to the strategic management "process" (e.g.. designing planning systems, managing contention). The course emphasizes the multiple, related requirements of the leader/manager's job: analysis, creativity, and action.

The Strategic Management course has two primary objectives: (1) to introduce and apply analytic frameworks used in formulating and implementing strategies at the general manager level, and (2) to integrate managerial skills acquired in other courses and through personal job experiences. Specifically, as a result of the course, students should be able to: